MUMBAI: The Bhaskar Group has appointed Bikash Banerjee as head of business for West and South India. Spearheading the Group's publications Banerjee will be responsible for marketing, sales and revenues of Dainik Bhaskar (South and West) and Divya Bhaskar (South) in these regions and will be based in Mumbai.

He will replace Harrish M Bhatia who is moving on to Synergy Media, the radio venture of the company (MYFM 94.3), as Senior VP and business group head and will operate from Delhi.

With 20 years of experience in marketing and sales, prior to the Bhaskar Group Banerjee has worked with ABP, Mid Day Multimedia Ltd, Vibrant Media (a joint venture of ABCL and Mudra) and Business Standard.

Banerjee said, "I am delighted to join the group. The job is challenging, but with my experience and the outstanding track record of the group, I am sure of achieving great results."