MUMBAI: UK pubcaster The BBC's commercial arm BBC Worldwide has announced that following a review of its organisational structure in Hong Kong, it has appointed a new management team, reporting to managing director Asia Pacific David Vine.

Pierre Cheung has been appointed to the new role of senior business development manager. He will be responsible for new business development initiatives across the Asian region working with the television, content and production and new media divisions and the sales teams in Hong Kong. Pierre and his team will also be responsible for the TV business in China , Hong Kong and Taiwan.

Linfield Ng is the senior television sales manager and will manage the television sales team responsible for sales across Asia, excluding China, Hong Kong and Taiwan. Freda Chan will continue to manage the publishing and licensing businesses.

Helen Wong is the senior finance and administration manager. She will provide business and financial support and guidance to the sales teams and operational support staff in Hong Kong and is responsible for the overall administration of the office.

Zwanenberg will return to his role in BBC World as regional director, Distribution and Business Development, responsible for the channel's development across Asia and will continue to work from the Hong Kong office.

BBC Worldwide MD, Asia Pacific, David Vine said, "I would like to congratulate the team on their new appointments and look forward to growing our business further in this important region for BBC Worldwide. In addition, I would like to offer special thanks to acting GM Nic van Zwanenberg for his invaluable support over the past 4 months and his contribution to BBC Worldwide's business in Asia during this period of transition."