LONDON: BBC Worldwide, the commercial consumer arm of the BBC has announced the broadcast of its flagship entertainment channel, BBC Prime, in Serbia and Montenegro for the first time.
The announcement follows an agreement signed between BBC Worldwide and major Serbian cable platform, Serbia Broadband (SBB). Through this agreement, BBC Prime is broadcast to over 60,000 SBB subscribers across Serbia and Montenegro.
BBC Worldwide Director of Channels, Wayne Dunsford, said "Serbia and Montenegro is a new market for BBC Prime so this is an important step in building up our business in this region. We look forward to working with SBB to bring BBC Prime to a growing number of subscribers there."
SBB MD Dragan Solak, added, "SBB is dedicated to providing top quality services to its growing subscribers base in Serbia and Montenegro, and we feel that offering BBC Prime to our customers will contribute greatly to variety of programming in our channel bouquet. We believe that there is a high demand in the Serbian market for premium family channels and we expect BBC Prime to gain a strong position in this segment."
BBC Prime is broadcast to over 12 million subscribers in more than 100 countries and territories. Over 2200 hours of new programming are transmitted each year, including Parkinson, Top of the Pops, EastEnders, The Weakest Link (adapted here by Star Plus as Kamzor Kadii Kaun). This British cable channel shows award-winning programmes from the BBC. Subtitles are available in English, Hungarian, Czech, Polish, Hebrew, Danish, Swedish and Norwegian.