MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa says Hello to Maharashtra with a new campaign - “Aapli Boli, Aapla Network”. The new advertisement reiterates Airtel’s commitment to offer seamless network connectivity and enrich lives of its customers.

The new TVC showcases varied cultural background of different districts in Maharashtra yet connected with one network anywhere, anytime! It highlights the strength of Airtel’s network across the state helping customers to stay connected with their loved ones wherever they go – from Kolapur to Solapur, Nasik to Nagpur , Auranagabad to Pune!

Mr. Ashok Ganpathy, Hub CEO – Maharashtra, Goa & Gujarat, Bharti Airtel said “Our new campaign, “aapli boli aapla network” reinforces the seamless network experience Airtel provides in the state of Maharashtra- a large state with a rich and diverse culture. The campaign connects the brand with the region through its catchy and inclusive lyrics- bringing in a feeling of togetherness. We believe this campaign will further strengthen our brand in the minds of consumers, whilst they enjoy the superior network experience.”

Powered by its extensive coverage reach, Airtel has delivered on all network quality benchmarks in Maharashtra as defined by TRAI – for instance Availability of Network, Ease of originating a Call or a Data Session, Voice Clarity and Ability to successfully complete the Calls and Data Sessions.

Airtel has planned a strong 360- degree campaign spread using TV, outdoor, radio, print (selective) and retail signage’s to support the campaign.

Created by the media agency Taproot, the campaign complements its earlier brand campaigns ‘Har Friend Zaroori Hai Yaar’ campaign and ‘Jo Tera Hai Woh Mera Hai’ to tap the youth audience.