Mumbai: 9X Media has announced the elevation of Deepali Oroskar and Nihal Ghosh to senior vice president of ad sales. They both will report to 9X Media chief business officer Punit Pandey.

Nihal will be in-charge of revenues for 9XM and 9X Jalwa and Deepali will lead the ad sales teams for 9X Tashan and 9X Jhakaas. Deepali and Nihal are both senior ad sales professionals with each of them having over 15 years of experience.

“Deepali and Nihal have both been with the organisation for over a decade and have consistently proven their mettle,” said 9X Media chief business officer Punit Pandey. “They have led the ad sales teams to achieve better revenue targets and have performed extremely well. In their new roles, I am confident that they will achieve much success, steering the Network towards the next phase of growth.”

“I am delighted to be a part of 9X Media,” said Nihal Ghosh. “From a single music television channel, 9X Media has evolved into India’s largest music television network comprising platforms both television and digital. It’s exciting as well as challenging to helm the ad revenue at 9XM and 9X Jalwa. My current focus will be on reinstating the Ad revenue to the pre covid levels and to put the channels back on the growth trajectory.”

“This is indeed an exciting time to lead the ad sales function for 9X Tashan and 9X Jhakaas,” said Deepali Oroskar. “The pandemic has created disruption across all industries. It has drastically changed the way people consume and engage with media and content. Brands need to keep pace with the changing consumer psychographics. Regional channels have shown immense potential in attracting the new age consumer. My priority would be to make brands aware about these new dynamics and ensure an excellent run for our channels.”