Mumbai: Zing has launched Tiny Tales, a digital-first short-form video content series aimed at gen Z. The first launch is Tiny Tales – Pyaar Tune Kya Kiya on 1 October, which is a heartfelt extension of Zing’s marquee show Pyaar Tune Kya Kiya, featuring endearing stories of love, friendship, and much more.
It just takes a moment to fall in love. Staying true to its theme of love, Pal Bhar Mein, Tiny Tales will feature six stories of up to six minutes each, acting as a prelude to an exciting development regarding the channel’s iconic show – Pyaar Tune Kya Kiya.
Tiny Tales – PTKK will be first launched across Zing’s YouTube, Facebook, and Instagram handles and then on television with fresh episodes every weekend for three weeks. Because Zing is all about community, it has been forming tribes under the banner of "#ApniVibeApniTribe."
The latest one, the PTKK Tribe, has joined the likes of the existing Music Tribe and the Rizing Hallyu Tribe. Tribe members are treated to curated content and exclusive contests, which keeps them highly engaged.
Each of the six stories will revolve around the characters' finding love in quite unlikely settings. Whether it's in an office or a hospital, these heart-warming and relatable stories will strike the right chord with gen-Z. The stories will feature a host of fresh and young TV artists such as Richa Rathore, Alisha Praveen, Priyal Gupta, Gaurav Amlani, Aanchal Srivastava, and others.
Commenting on the new series, Zing chief channel officer Arghya Roy Chowdhury shared, "Zing is now home to entertainment that the youth/gen-Z loves. This has been on the back of modern stories in the form of music, movies, and series that celebrate them and their spirit. As a brand that serves the young, we understand the importance of moving ahead with the changing times. Today, our audience is present across a spectrum of mediums to entertain and stay connected. With the launch of Tiny Tales, we are excited to create digital-first content that converges with our repertoire of broadcast content. We look forward to taking Tiny Tales to greater heights with our stellar line-up of content."
