Mumbai: In its six edition, themed 'ENSEMBLE OF THE WILD,' Echoes of Earth celebrated the interconnectedness of India's richest biodiversity hotspot. The festival highlighted the dependencies and relationships between flora/fauna species, their habitats, and ecosystems, all working collectively to maintain the delicate balance of nature. Walkers & Co, a platform celebrating self-belief, identity, and progress is to announce its collaboration with Echoes of Earth, India’s music and lifestyle festival known for its commitment to sustainability and conservation.
Walkers & Co took a closer look at 'THE WESTERN GHATS,' celebrating efforts for a sustainable future .Key activations on the ground included a people-powered giant 'Keep Walking' signage, engaging festival goers in a powerful display. An immersive interactive zone featured a 40ft 'KEEP WALKING' sign in giant letters in the sky, showcasing the festival's commitment to sustainability. Another installation was the crowdsourced e-waste Walkers & Co giant striding man Installation, recognizing the ethos of Dr Hari Babu on rebirthing scraps into art. The initiative resulted in the creation of a 12ft e-waste striding man symbolizing the importance of responsible waste management.
Building on Walkers & Co’s latest campaign that has given a national platform to emerging artists who are doing outstanding work in the space of inclusion and diversity, Walkers & Co extended its act of enablement with the Aravani Art Project by providing them with a canvas at India’s greenest music festival. Festival goers were witness to larger-than-life banners, telling stories of inclusion and progress for the trans community. The vibrant artwork not only celebrates the resilience of the transgender community but also challenges societal norms, making a profound impact on viewers.
This collaboration between Walkers & Co and Echoes of Earth exemplified the power of collective action in driving positive change. Together, they aimed to inspire, educate, and create lasting impacts in the realms of sustainability, conservation, and inclusion.
