MUMBAI: This February, Vh1, India’s leading international music channel, continues the award fever in India with a month long celebration of the 59th Annual Grammy Awards, on air and on ground. The biggest names in the industry will unite to recognize and celebrate the best of 2016 at Staples Center, Los Angeles on 13 February 7:30am onwards with a primetime repeat at 9pm. The viewers will get to watch the most anticipated performances and inspiring victory speeches exclusively on Vh1, India’s preferred destination for International music & pop culture.
This year, Beyoncé leads the pack with nine nominations, making it a total of 62 Grammy nominations across her career in the music industry, and with 20 wins already in her pocket! Drake, Rihanna, and Kanye West follow soon after, with eight nominations each, trailed by Chance the Rapper with seven and Adele and Twenty One Pilots with five nods each. This year also marks Demi Lovato’s debut in the race to win the coveted award with her first-ever Grammy nomination.
The awards, this year, will be compered by James Corden, host of the Late Late Show, following the legacy of his predecessors, LL Cool J, Queen Latifah, and the likes.
In addition to the exclusive telecast, you can also catch the Grammys across 12 cities at Vh1 screenings at popular pubs, bars and restaurants along with special screenings at JCB and Golds Gym.
Even the millennials are in for a treat as Vh1 is organizing special Grammy breakfast parties just for them. The celebrations don’t end there, as Vh1 and NEXA Music Lounge have given one of Vh1’s many viewers a chance to attend the ceremony live in Los Angeles through the Nexa Music Lounge presents Vh1 Grammy's Super Access.
Commenting on the telecast of the Annual Grammy Awards, Viacom18 programming head - English entertainment Hashim D’souza shared, “We are excited and proud to be the Nation’s premier destination for international Pop culture, and with the Annual Grammy Awards we aim to reiterate our stand as India’s go-to destination for international music and entertainment. Along with bringing quality international content to India, we are also excited to provide a money can’t buy experience by sending one lucky winner to attend the Grammys like a VIP. This year our awards season kicked off with a phenomenal response to the Golden Globe Awards and with 2017 Grammys we hope to take it up a notch by integrating live viewer reactions on-air.”
The annual Grammy Awards are a part of an extravagant award show line-up that airs exclusively on Vh1 which includes the Annual Billboard Music Awards, the American Music Awards, the Golden Globe Awards, Video Music Awards and Europe Music Awards. This stellar line-up follows the successful live telecast of the Global Citizen Festival in Mumbai last year, reiterating Vh1’s unchallenged leadership and innovation benchmark in the country.
