This February, staying true to its vibe of unlimited quality entertainment, Vh1 brings back another season of ‘Vh1 Inside Access with MissMalini’ powered by Google Pixel 2’ filled with non-stop gossip, excitement and drama. Hosted by the queen of digital media, Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebrities, larger than life music concerts and the scoop on the best gossip. Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 will not just give viewers a sneak peek into the country’s music and entertainment space but will also get them access to some of the most premium and specially curated events and experiences across the country. Set to premiere on Sunday, February 11, 8 PM only on Vh1, the show introduces an exciting new segment #GetTheScoop, spilling the latest trends from social media.
To dial up engagement for Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2, Vh1 is all set to launch a one of a kind marketing campaign 'Get Inside Access' providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock Café, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’. The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists. With a new offer each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative. Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.
Commenting on the launch of the latest season, Viacom18, Programming Head - English Entertainment, Hashim D’Souza said, “Keeping true to its promise, Vh1 has always brought the best of International music, entertainment and lifestyle to its viewers. We constantly aim to create engaging content by introducing original shows and giving our viewers an opportunity to experience the best on air and on ground. After receiving an overwhelming response to the first season of Vh1 Inside Access with MissMalini, we’re elated to launch its second edition and are confident that the show will be well received by our viewers.”
Making February extra special, Vh1 will be bringing shows that will not only entertain the viewers but also keep them longing for more! Vh1 goes all out to get some of the best available International English content to its viewers with Promposal beginning 12th February, and Vh1 Lovepalooza, a Valentine’s Day Special on 14th February. In addition, catch the 2018 Brit Awards exclusively on Vh1, on 26th February, celebrating great music and world class musicians.
