KOLKATA: Sony Music India has announced the appointment of Mairu Gupta as digital business director. Gupta will lead the company’s digital business with its streaming partners in India and will collaborate with Sony Music’s global teams to drive and enhance digital revenue and market share.

Gupta brings more than 15 years of business experience and thought leadership to Sony Music India and has won multiple awards for developing breakthrough digital content throughout his career. His most recent stint was at the NBA, where he led the content and media distribution business for the League for more than 3.5 years. He bolstered the NBA's considerable digital footprint through an expansive strategy that involved growing and engaging fan bases through localised and original content such as the musically-led, award-winning NBA Hoop nation series.  

“We are excited to have Mairu join us as we grow our strategic partnerships in the digital business,” Sony Music India managing director Rajat Kakar said. “Mairu comes with proven leadership and entrepreneurial experience that will play a key role in building new partnerships that provide new opportunities to expand the reach of our artists.”  

Prior to the NBA, Gupta served as Vice President and Business Head of Jack in the Box Worldwide for nearly two years. In addition to setting up and leading the organisation’s New Delhi office, Gupta created strategies that significantly grew their digital communications consultancy business, winning multiple awards for excellence in digital content.

“There is significant opportunity for Sony Music to lead the digital future of the Indian music industry, especially when considering the added benefits of being part of the wider Sony family,” added Gupta. “It’s great to be joining such an innovative company and I look forward to working with the team and our partners to build even more creative opportunities for our artists.”

Gupta is the latest hire as part of Sony Music India’s strategy to grow its market share across the various repertoires and genres of the Indian music industry. In June, Sony Music India announced the appointment of Jagjit Singh Bhogal as Head of A&R to grow the Company’s existing artist portfolio across languages, with a special focus on garnering worldwide exposure for Indian artists.

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