MUMBAI: Sri Adhikari Brothers Television Network Ltd and Pantel Technologies have entered into an understanding to jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, and movies. Pantel Technologies recently acquired the business of Reliance Big DTH, from the Anil Ambani group.

Sab Group’s release to the BSE stated that “the varied product offering will strengthen the business of Reliance DTH Big TV and will give a leg up to the largest FTA (free-to-air) network in India. FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering.”

Tapping the immense potential of the rural segment and to provide them good quality family entertainment, the collaboration aims to create   bouquet. This would usher in a new era of entertainment for the rural market, the release added.

Markand Adhikari, chairman and MD, SAB Group, said, “Sab Group has laid down the   foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”

Pantel Technologies CMD, Vijendra Singh, said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. With our coalition with SABGroup, we will bring together our technological proficiency and their content expertise thereby enabling us to provide good content for rural India which is what we are committed to for their upliftment.”

Sab Group currently runs five channels: Mastiii (a music and youth channel); Dabangg (focusing on Hindi heartland of Uttar Pradesh, Bihar and Jharkhand); Maiboli (a Marathi entertainment channel); Dillagi (a channel dedicated to the rural India); and Dhamaal Gujarat (a music and youth channel for Gujarat).

Pantel Technologies, an information technology and communication devices company, sells tablet PCs under the brand Penta T-Pads in India, GCC, south east Asia and African markets.

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