MUMBAI: RPG Cellucom, a part of RPG group retail sector has made a quiet entry into the growing mobile and IT products retail market in India.

An official press release, RPG Cellucom has developed a distinctive retail concept directed at engaging the consumer and expanding their knowledge of mobile technology.

SRPG Cellucom has also made a quiet entry with the launch of its retail outlet in Gurgaon. The company plans to open over 500 exclusive retail outlets by end 2007.

The retail outlets will be in stand-alone as well as shop in shop formats. The chain recently opened its first stand-alone outlet in Sahara Mall, Gurgaon and has identified several other properties in the capital to expand the retail chain.

Through phased expansion, RPG Cellucom aims to cash on the growing mobile and IT products market in India. The company has opened its shop-in-shop format at Shopper's Stop in Mumbai and Spencer's in Pune.

ERPG Cellucom outlets will showcase a wide variety of mobility products in the communication space from leading brands like Nokia, Motorola, Acer, HP, Samsung and Sony Ericsson amongst others.

The retail outlets will offer customers a wide range of hi-tech and state of the art technology products ranging from mobile phones, laptops, accessories, pen drives and various other IT peripherals. In addition to showcasing these products, RPG Cellucom retail outlets will also offer customers after sales service and exclusive product demonstrations.

Says RPG Cellucom CEO Sunil Bhagat "RPG Cellucom stores are a one stop shop for all techno-savvy customers. Along with providing the customer with a wide range of IT and communication products from different brands, we also provide them with after sales services and product demos at our exclusive showrooms across the country. So now the customers will not have to run around the city to make choices."

Cellucom was set up as an exporter of leading mobile phone brands, with operations in Dubai and East Africa. Today, thanks to the keen attention and rapid response to the customer's needs, the company has evolved to become one of the largest distributors of digital devices and mobility solutions in the Middle East and Africa region.