MUMBAI: Red FM 93.5 added several more feathers to its cap last evening at the prestigious India Radio Forum by winning 13 awards across5 different categories. The esteemed ‘Excellence in Radio Awards’ by India Radio Forum celebrates the very best of Indian radio, by honouring innovative and creative programming, popular on-air personalities, outstanding marketing & promotional activities within the fraternity. This year also marked Red FM’s 11th year partnering with IRF as Premium Presenting Partners
Marking another remarkable year of creating impact in the industry, Red FM was honoured with multiple awards. Red FM Delhi’s famous Bauaa was bestowed as Best Radio Sparkler of the year. Red FM Pune’s Morning No.1 show was honoured as the Best Radio Program (Marathi). While Red FM Mumbai’s Morning No.1 and Suryam FM’s Blade No.1shows took away the Best Breakfast Program award in Hindi and Tamil categories respectively. Red FM Hyderabad’sZabardasth Masthi was recognized as Best Program (Non-Breakfast) in Telugu category. Red FM came out shinning with four of the RJs receiving RJ of the year awards. RJ Blade Shankar from Suryan FM Chennai, RJ Dhrumil from Red FM Rajkot, RJ Sowmya from Red FM Kochi and Red FM Pune RJ Sangram stole the limelight with RJ of the year trophy in Tamil, Gujarati, Malayalam and Marathi categories respectively. Red FM Mumbai’s popular show Special 26, Red FM Hyderabad’s Red FM Sankranthi and Red FM Mysore’s Pani to Police initiative were well recognized for Best Radio Promo (In-house) in Hindi, Telugu and Kannada category. Red FM Delhi’s famous social initiative – ‘Himmat Ki Kimat Delhi’ was conferred the Best Community Service Award.
Speaking about IRF and the Excellence Awards, an elated Nisha Narayanan, COO, Red FM said, “It is a moment of immense pride for Team Red FM. In a constantly evolving and challenging industry scenario, being recognized for creativity, innovation and clutter breaking campaigns is an encouraging impetus. We have aggressive plans for the coming year both in programming and marketing and listeners in each of our stations can look forward to some great listening experiences.”
The Indian Radio Forum is an annual one-day event that presents and discusses latest industry developments and issues and challenges. This year, the theme of discussion was dedicated to the revolution of on-air marketing, boosting radio relevance and amplifying the bond between sound and soul. Red FM being the Premium Presenting Sponsor at IRF, the session began with an opening address by Rajat Uppal, National Marketing Head at Red FM. He spoke about the importance of creating strong business and financial structures and building an engaging brand by creating content on digital. Nisha Narayanan, COO – Red FM moderated the panel discussion on “Radio Selling beyond FCT”; a session that discussed the benefits of collectively using the powers to widen the horizons for Radio in India.
