MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.
Playing all Hindi Bollywood songs, Dream TV will be a free-to-air (FTA) channel. A source close to the development confirmed that the new music channel will comprise entirely Hindi music content and is likely to be launched in January.
PEN is an Indian film production and distribution company established by Jayantilal Gada in 1987. Back in July 2017, Gada, talking to the media, had said PEN would launch three new music channels during the year.
In the past, Gada said that three new channels were likely to be launched during August. While I Love will feature classic songs from the golden era of Bollywood music, BT (Bollywood Times) News, as the name suggests, will feature latest tinsel town news along with music.
At a time when studios are going slow on production, Gada's company is expanding and exploring new territory. Gada has said in the past that the company has always kept up with the times. They shifted from videos to satellite and now to the digital platform keeping television also by their side. He said that since the digital space requires big money, he might have to borrow through public issues.
Just three days ago, PEN signed a deal with Mastiii where the latter will be available on the former’s Bollywood Times mobile app.
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