MUMBAI: With its vast library of in-demand content, MX Player has been catering  to over 175 Mn Monthly Active Users.  Now, the world’s largest local video player and India’s leading streaming platform is stepping up efforts to serve English speaking viewers by acquiring rights to feature one of the most popular and longest running TV show in America – ‘The Bold and the Beautiful’.

As part of its content acquisition deal with BBL Distribution, the show that is watched by around 35 million viewers in over 100 countries will now feature on MX Player, making it the only platform in India to host the show.

Running for over 32 years, The Bold and the Beautiful has made history around the world and is now in India for audiences to binge watch at their convenience on MX Player. The show has completed over 8000 episodes and has remained relevant to its fans and viewers even today. Portraying the lives of the Forrester family and their fashion house, Forrester Creations, it delves into the life of the wealthy family and how love affairs, scandals, and betrayals affect each of the family members and their relationships with each other.