MUMBAI: Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV, where he was National Creative Head until last month, leading the team at MTV and MTV Beats, pushing creative boundaries with branded communications across digital and branded content. Prior to this, he was Group Creative Director at Ogilvy & Mather, where he developed iconic campaigns for Unilever, Cadbury, BCCI and more and rose rapidly to Group Creative Director.

His experience has earned him many accolades like Copywriter of the Year and Social Thinker of the Year by The Advertising Club of India. His other laurels include winning at Cannes, The One Show, London International, Spikes Asia, Promax Asia, WARC, Effies (India and Asia), AMEs, Kyoorius, and Young Guns to name a few.

Speaking on the signing, Ryan Mendonca says, “Goes without saying I’m excited to be partnering Roopak and the team at BANG BANG. The plan is no different from what it’s been so far– to try and tell big stories, beautifully. Except this time around I’ll be directing them as well. Can’t wait to start.”

Roopak Saluja, Founder & Chief Executive Officer – The 120 Media Collective, comments, “Sometimes you just know someone's going to make a kickass Director; they tend to exude a special storytelling ability and a keen eye for detail. I've known Ryan over the years and have always been a fan of his abilities. He's definitely that guy. Watch out world, here comes Ryan Mendonca! "