MUMBAI: MTV Unplugged season 7 is back, this time giving us an insight into musical maestros like Vishal Bhardwaj, Shankar Mahadevan, Farhan Akhtar, Papon, Monali Thakur and Armaan and Amal Malik. The musical property will air from 9 December at 8 pm on MTV.
After garnering success in its sixth season by raking in an overall reach of around 130 million viewers on social media platforms, the latest season of MTV Unplugged ensures to be nothing less than the best.
Viacom18 COO Raj Nayak said, “This is a show that people wait for with a lot of anticipation every year and we aim to continue to deliver quality content and rule the hearts of our fans with the season seven of MTV Unplugged as well.”
Viacom18 head—youth, music and english entertainment Ferzad Palia said, “The latest season features a unique and beautiful confluence of soul- stirring vocals and interesting musical arrangements, doing away with anything that distracts from what is pure. This year as well, the audience will be privy to a great line up of artists who will be transforming some of their biggest musical numbers to the unimaginable in a more vulnerable and intimate setting.”
Pernod Ricard India assistant vice president (marketing) Raja Banerji said “India's finest singing stars will be performing unplugged to bring a music in most pristine form. It has become a perfect stage for musical perfectionist to bring alive the brand’s philosophy of “Make it Perfect” in every way.”