MUMBAI: Even Bangalore will be grooving to some Hindi music now! Starting 28 April, Radio City 91 FM will be playing hit Hindi music all day long, says a Radio City release.
Prior to the big launch in Delhi, Star's music broadcast arm decided to play only Hindi music from 7 am to 10 pm. However, post 10 pm there will be English music playing on the sound waves. That's besides the some hot Bollywood 'gupshup', says the release
Star India Radio division COO Sumantra Dutta speaking about the initiative said: "Radio City 91 FMs new programming initiatives in Bangalore are based on extensive research and listener feedback. The extended listenership will ensure that we deliver a larger listener base."
As for the programming roll out, the FM station has a breakfast show Josh 91 . Radio jockeys Sunaina and Darius, will discuss important and current issues, interview personalities, air listener's opinions and thats of course besides the pulsating music as a wake-up call.
While at 11 am, RJ Sheetal will be airing a brand new Matinee show called the Lunch Order, where the listeners can call in on their lunch break and place an order for their favorite golden-oldie number. As for the afternoon slot, the 'electric and zara hat ke' Jonzie will host a request show Radio City Mangta Hai from 2 to 4 pm on .
For the tea time listening, Priya Ganapathy will be hosting SimpliCity - a lighthearted and relaxed show about happening events and happening people of the city. RJ Chaitanya Hedge will host Route 91 at 6 pm - a one stop shop for Bollywood gyaan, with news, reviews and interviews with celebrities, says the release.
The international music buffs can tune into Gurkha shift with Rohit Barker at 10 pm, for the latest international hits and the inside take on the music world.
Besides, the FM channel has slotted a chill out weekends withMasti 91 on Saturday mornings featuring interviews, bizarre opinions and weekend happenings. Dhoom Pichak Dhoom, hosted by the Channel [V] VJ Gaurav Kapur will showcases the definitive top 40 countdown of Hindi and Indi pop hits and feature exclusive sound bytes from various artistes to be aired on Saturday evenings at 5 pm.
