MUMBAI: Airtel Digital TV and Shemaroo Entertainment Limited have launched a collection of classic Bollywood movies and music service titled SadabaharHitz. The ad free service is available at a fee of Rs 39 per month and can be watched on channel number 164.

Shemaroo Entertainment Limited director Hiren Gada said, “We are glad to launch SadabaharHitz– a service that showcases evergreen films and songs on a platform like Airtel Digital TV, one of the most popular DTH players in our country. The service is targeted to bring to the audience, quality films and soulful songs that will not only be appealing to mid and older generation but also will give youth an opportunity to reconnect with the era. There are not many options available for people who want to watch such movies on TV. Our service will cater to their need. SadabaharHitz is an endeavor to bring to our audience best of the classics that they can relish with friends and family.”

The subscribers can activate the service by giving a missed call to 9109424242.

Airtel Digital TV CMO S.Sriram added, “At Airtel Digital TV, we are constantly looking to deliver a content rich TV viewing experience to our customers. We are delighted to partner Shemaroo for the launch SadabaharHitz, a content library of hit Hindi movies and songs from yesteryears. We believe that this platform is a worthy addition to our existing set of services and will help us deliver a more tailored customer experience at a great price”.

The companies had launched a movie premiere service called Miniplex through their past association.