Mumbai: Music channel 9XM has announced a new food show called "9XM Ka Yum" starting on 14 March at 5 p.m on 9XM, at 7 p.m on 9X Jalwa and 8 p.m on 9X Tashan.

The show will feature some of India’s most popular food vloggers namely Harry Uppal, Chicken Leg Piece, Official Sahi Hai, Bhooka Sand, Sadi Gaddi. These vloggers will take you through an Indian street food journey exploring the cultural diversity of tastes and flavours. The show also offers insights into what it takes to be a successful content creator, said the statement.

Besides featuring some of the most well-known food vloggers, the show will also serve a generous helping of humour from hosts – Bade and Chota. 9XM has conceptualised a signature "Yum" tune and interesting trivia to complement the show on TV.

“Food and music are both happy spots for everyone,” said 9X Media chief programming officer Amar Tidke. “People bond over them as food and music are loved by family and friends. With ‘9XM Ka Yum’ we want to showcase the awesome work that’s being done by content creators from India and bring their amazing food stories to a larger audience. These creators are extremely popular amongst the youth and have a massive fan-following across the country. The ingredients of super-hit songs with bite-sized stories should work together for making a truly yummy dish!”