It‘s a quiet revolution. After keeping a low profile for a while, Zee English and Zee MGM, the two niche channels from the Zee stable, are quietly turning over a new leaf. Fresh programmes, a different look and a new feel are all contributing to a slowly rising channel share. Ajay Trigunayat who took over as vice president for the two channels earlier this year is confident that the two channels are headed for a leadership position in their respective genres in the coming year. Indiantelevision.com correspondent Ashwin Pinto met up with Trigunayat last week to get the lowdown on the performance of the two channels on the programming and ad fronts as well as his plans for the future.
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