MUMBAI: The Anurradha Prasad owned BAG Films has been strengthening its senior management. A couple of months ago, it announced the appointment of television veteran Ravina Raj Kohli as an advisor. Today, it informed the Bombay stock exchange (BSE) that it had roped in a new additional director in former DD and Star TV professional Urmila Gupta.

Currently, Gupta is a trustee director at Cinema Capital, an investment advisory company. She is also a producer/promoter at Taal India Communication. Confirming her appointment, BAG Network MD and chairperson Anurradha Prasad says, “We welcome her to the company. She is an old TV hand with a 360 degree experience. She will add a lot of value to BAG.”

Gupta has over 35 years of experience in the media and entertainment sector. She was the head of the India International Film Festival for many years. Later, she joined Doordarshan as deputy director general of its news and current affairs division.

In 1996, Gupta joined Rupert Murdoch’s News Corp as executive director of Star TV group. She headed its DTH operation in India called I Sky B which got dissolved, leading to her leaving the company in 1999. Apart from this, she has also worked with the Indian government for nearly 28 years.