MUMBAI: In a one of its kind partnership, Cartoon Network has partnered with Rovio Entertainment to bring Angry Birds Toons, an animated TV series based on the globally successful and trendsetting game Angry Birds, to Indian kids.

Scheduled to premiere on 16 March, this weekly series will air in the mornings.

The series is based on the life of the Angry Birds living on Piggy Island. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs - and their future - from the wily plotting of the Bad Piggies.
 
"We?ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail," said Rovio Entertainment CEO Mikael Hed. "We?re delighted to partner up with some of the best video-on-demand providers and TV networks across the world. It is an important milestone for us on our journey towards becoming a fully-fledged entertainment powerhouse."

Turner International India Senior Director and Head of Kids vertical Krishna Desai said, "At Cartoon Network, we pride ourselves on understanding kids and delivering innovative and entertaining content to them. The Angry Birds games are a global phenomenon with kids and adults and we look forward to partnering with Rovio Entertainment as the broadcast partner for Angry Birds Toons animated series. We are certain that kids will be enthralled and excited to watch this adaptation of Angry Birds on Cartoon Network."
 
Angry Birds Toons will feature 52 episodes, with a new episode released each week.

Additionally, Rovio Entertainment is launching one of the world?s biggest video networks in its Angry Birds game titles on smartphones and tablets. Fans can watch the latest adventures of the birds and pigs through a dedicated channel available in all Angry Birds apps.