MUMBAI: Taking forward its motto of ‘Mind-full Masti’, ZeeQ has tied up with the 16th edition of the Kala Ghoda Arts Festival (KGAF). The channel is the sponsor for the Children's segment of KGAF 2015.

The festival kick-started from 7 February and will be on till 15 February in Mumbai. The nine day festival will see many workshops that will take kids to many different fun zones.

Out of the events happening is a special workshop by skilled toy maker Lalon will take place on 12 February from 3 to 4 pm at the Museum Gardens. Lalon is an NID graduate and also the host of ZeeQ's new upcoming show The Art Room, which launches on 13 April, 2015.

The workshop will focus on handmade toys made using materials like bamboo, wood, terracotta etc. There will also be a fun filled treasure hunt designed for children between the age group of 9-13 years, where they will discover interesting facts about Mumbai city, its history, culture, governance and its people.

The spot registrations for the Children's Treasure Hunt will start at Horniman Circle, on 15 February at 10:30 am and each team will comprise one parent and one child.

The channel also presents 'The Genius of the Day' wherein during these nine days, ZeeQ will select one 'genius' each day who shows exemplary talent at the workshops, ranging from art, storytelling, baking to Zumba.

ZeeQ brand and communications head Ashwin Sashital believes that the festival is a great opportunity to engage with the young minds and share with them India’s rich and beautiful cultural heritage along with some fun and exciting games. “ZeeQ is happy to be associated with the Kala Ghoda Arts Festival, 2015 as we saw a good synergy with the brand. We look forward to taking this association with KGAF to greater heights in the future and hope it gets bigger and better,” he said.