MUMBAI: In line with its plan to create and retain the IP of shows, UTV Television has registered a kids fun-cum-learning game show format, Spell Champ.

The TV content company has also started the production of the show for Sun TV Network’s Tamil kids channel, Chutti TV. The show is scheduled to air on the channel in early October. Chutti TV has roped in Alpenlibe as title sponsor for the show.
 
“We have created a new format and registered it under Spell Champ. Unlike other spelling-based game shows, which gets into very serious competition, our show is also meant to entertain,” UTV Television COO Santosh Nair tells Indiantelevision.com.

The format will see kids participating in the spelling quiz in a fun way - like running around, doing some tasks, getting letters together and forming the words rather than just spelling it out.

“We have started shooting of the show and it will air on Chutti TV in the first week of October. It breaks the monotonous approach of international shows of similar formats,” Nair adds.

UTV Television is bullish on retaining IPRs. The production house is also planning to make finite series and pitch to channels. “We seriously believe that retaining IPR is going to be the future. We are working on certain finite series, where we will retain the IPR. We will produce it first, before even going to the channel and pitching it,” Nair says.

The production house has also started shooting for Rakhi Ka Insaaf (Imagine TV) and a Hindi remake of Kongal (for Star Plus, tentatively titled Rangoli...Rishton Ki). Both the shows will hit the TV screens in October.