MUMBAI: TurnOut Ventures Limited, in partnership with developer Typhoon Games Studio Ltd., has launched Ben 10 Omniverse: Rise of Heroes, a multiplayer online game based on Cartoon Network‘s animated series Ben 10, at www.ben10.net. Ben 10 Omniverse: Rise of Heroes is currently available in Australia and Hong Kong (in English) and will roll out to other Asia Pacific markets throughout the year. 
 
Said Turner Entertainment Networks Asia regional director interactive media and TurnOut Ventures general manager Benjamin Grubbs, "For Turner brands such as Cartoon Network, our goal is to go beyond just entertaining TV programmes to providing engaging content wherever and whenever kids want to experience our characters and stories. Ben10.net and our Cartoon Network websites are increasingly becoming the entertainment destination for kids. We‘re focused on driving the expansion of our digital platforms through various initiatives, including multiple MMOGs and casual games to be launched throughout 2010 and beyond."

In Ben 10 Omniverse: Rise of Heroes, players take on the role of one of the students at Bellwood Elementary School, who find themselves trapped in a strange world and transformed into one of three types of alien creatures after the Omnitrix overloads. With Ben, Gwen and Grandpa Max to guide them, they face a series of challenges and adventures in a new world.