MUMBAI: Turner Broadcasting System Asia Pacific has announced that Toonami, its popular all-adventure kids channel, is slated to launch in Thailand on 14 January 2015 and will be seen in 11 million households as a cable and satellite channel across the country.

 
Toonami will be broadcast in Thai language and will have a wide appeal to local viewers with a programme line-up packed with high-octane, top-rating animated series and movies. The channel is set to become a favourite destination for the action-and-adventure enthusiasts in every family.

 As a companion brand to Cartoon Network and Boomerang, Toonami is the ultimate home of superheroes. A super-charged experience, Toonami is a dream come true for superhero fans: the channel is a full-tilt, rollercoaster ride of fun and adventure, quips, and drama. Featured action franchises include Ben 10, Justice League Unlimited, Teen Titans, Transformers Prime, Wolverine and the X-Men, and Batman: The Brave and the Bold. The channel will also broadcast feature-length movies.

 
Turner senior vice president and managing director of north Asia and southeast Asia Pacific Phil Nelson said, “We’re extremely pleased to be working with our partners from Major Kantana Broadcasting again to launch Toonami. This launch demonstrates Turner’s confidence and commitment to Thailand and follows on the success of Boomerang, the #1 kids cable & satellite channel with an amazing audience share of 72 per cent year to date. It also complements the recent opening of Cartoon Network Amazone, the brand’s first ever waterpark in Bang Saray, east of Bangkok.”

 
Major Kantana Broadcasting managing director Khun Siamrus Lauhaskkasame added, “Major Kantana Broadcasting is very happy to be expanding its partnership with Turner. Toonami’s unique array of animated series and movies in the local language will ensure that it becomes a top entertainment destination and we are confident that Toonami will be as successful and popular as Boomerang has become in Thailand.”