MUMBAI: US kids broadcaster Nickelodeon has announced that AddictingGames,which offers free online games, will extend to the iPhone this month with the launch of several games and a cross-promotion publishing network for iPhone game developers called the AddictingGames iNetwork.

Game developers will now be able to tap into the AddictingGames.com‘s promotional reach, upsell capabilities and social gaming features including: high scores; reviews and player matching - in order to reach iPhone users with their game applications. Games based on properties from Nickelodeon, Comedy Central, MTV and other divisions of MTV Networks will also be part of the AddictingGames iNetwork.

Nickelodeon Kids and Family Games Group senior VP, GM Dave Williams says, "With the AddictingGames iNetwork, we are extending our relationships with developers to the iPhone platform and are giving them a new promotional vehicle for their games."The AddictingGames iNetwork for the iPhone is just one of several ways that the site is strengthening its developer relationships. The AddictingGames Showdown, a convergent, prime-time TV event that had aired on Nickelodeon last month honoured the best in online games and recognised developers who have provided engaging content to AddictingGames.

The broadcaster claims that The AddictingGames Showdown drew more than five million votes and 16 million game plays. AddictingGames also has a Game Performance Bonus Programme to reward its developers who have created high-performing games for AddictingGames‘ users.