Mumbai: Kids’ entertainment franchise Nickelodeon has announced the launch of its 11th animated IP "Chikoo Aur Bunty," which is based on the inseparable relationship between siblings.
Powered by Phillips, in association with Pediasure and Flipkart shopsy, "Chikoo Aur Bunty" will bring alive the epic sibling banter and the tug of war between them that happens in every family using tongue-in-cheek comedy starting 18 October from Monday to Friday at 10 a.m on Nickelodeon, said the statement.
“Nickelodeon has always stayed ahead of the curve by introducing kids to characters that are loved and adored. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment, immersive storytelling and enhanced engagement experiences," said Viacom18 head - Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. "Continuing to lead the dynamic kids’ space is a testimony of our thought-through business and content strategies. With the launch of 'Chikoo Aur Bunty,' we will add further width and depth to our portfolio of Made in India IPs and provide impetus to our mission of entertaining kids and creating an evolved kids ecosystem.”
Set in a middle-class home, "Chikoo Aur Bunty" is the story of two brothers who live with their parents and a playful and intelligent dog Barfi. The 11-minute episodic series will feature the sportive rivalry between the two brothers competing for affection and goodies, even as they devise means to avoid being reprimanded by their parents for all their mischief at home. The lyrics for the show's music video are written by Gulzaar.
The launch of "Chikoo Aur Bunty" will be accompanied by a multi-screen and multi-touchpoint marketing plan to draw equal attention from brands as well as kids. The sibling duo will capture kids’ imagination across the entire franchise through creative promos across platforms on GEC’s, music, movies and regional TV channels, through interaction on popular OTT apps as well as with curated content on short-form content apps, the channel said.
Driving interactivity will be a Sibling Squad of popular influencers from across India with dance challenges, a virtual watch party, and fun games and interactions. In addition, customised "Chikoo Aur Bunty" digital games, AI filters on social media, GIFs and stickers and other exciting activities on all social media platforms will engage the youngsters, it added.
“At Nickelodeon, our journey with local content kicked off almost a decade ago. The success of our past IPs reinforces our commitment and drive to serve our young audience with content that continues to raise the bar,” added Viacom18 head - creative content and research for kids TV network Anu Sikka. “The launch of our new IP ‘Chikoo aur Bunty’ will showcase a realistic representation of the relationship between two siblings who compete for the smallest of things but love each other equally. We look forward to enthralling kids with this unique concept of sibling rivalry and unlimited dose of comedy.”
Nickelodeon has also partnered with Belgian Waffles, Smoking Joe’s and New York Burrito Company for the IP launch wherein these outlets will allow users to order specially curated "Chikoo Aur Bunty" offerings such as Chikoo and Bunty combo pack, Chikoo Bunty Pizza combo, and Chikoo and Bunty meal.
