MUMBAI: Sketch it, paint it, colour it or create it! Nick Jr India celebrates for the first time – World Creativity and Innovation Week with Dora the Explorer. The campaign that aims to inspire the little geniuses to unleash their creativity will provide them with a unique opportunity to showcase their talent.

The creativity drive will be driven by Dora - The Explorer, who will flag off the ‘Go Creative’ campaign by inviting young minds to participate in this fun filled, innovative week from 15 to 21 April, 2015. The week long initiative will kick start online wherein children will have to sketch, colour, paint or create Dora.

They will then have to click a picture of their art and upload it on the website. The campaign will also come alive on ground through interesting multi-city engagement initiatives. 

The World Creativity and Innovation Week has been celebrated across the world in 46 countries since 2001. Through this unique concept, Nick Jr urges children to unleash their creative side and bring out the best of their talent through the expressive medium of Art.

Viacom18 EVP and business head, kids cluster Nina Elavia Jaipuria said, “Art is the most apt form of expression and children with their curious and creative minds have always enjoyed being a part of such interesting activities.  The initiative is intended at spurring creativity and inspiring innovation amongst children. Our objective is to provide them a platform to bring out the innovative sketches and artistic strokes.”

Dora the Explorer is as a seven-year-old girl who actively engages preschoolers in a play-along, adventure. Adored by children, every episode has Dora the educator invite young viewers to join her on an exploration with a clearly defined goal.  Dora also introduces kids to Hindi and English words and gives viewers the skills and the confidence needed to overcome challenges.