MUMBAI: Kids entertainment channel Nick is gearing up to roll out the second leg of its global pro-socio campaign, ‘Let‘s Just Play‘ in October.

The initiative aims to promote and educate an active lifestyle and outdoor play amongst children nationwide with more play and fun.

In a bid to promote the activity aggressively, Nick is planning to partner with various media houses and NGOs, create on-air and on-ground activations and also organise media events. The campaign will be further supported by digital interactivity, the channel states.

Nick had unveiled the first season of the ‘Let‘s Just Play‘ campaign in September last year.