MUMBAI: Every Thursday broadcasters face the litmus test, when TAM releases its TV ratings for the previous week. The anxiousness which the broadcasters experience is no less than that of the school kid praying to simply pass in the examination.
Well, one such ‘kid’ is reaping the fruits of its constant push and attempt at engaging with its kiddie audience. The mainstay of the kids’ cluster from Viacom – Nick – has followed a very simple but effective strategy to slowly claw its way past competition to the top of the food chain in the past two weeks.
