Lincoln Butterfield to debut R.I.P. M.D. at NATPE 2009

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Lincoln Butterfield to debut R.I.P. M.D. at NATPE 2009

MUMBAI: Lincoln Butterfield Animation is set to debut R.I.P. M.D. at next month’s NATPE ’09 Market & Conference. The new animated series concept, which takes a comical look at the real-life problems of monsters, comes from animation producer Mitch Schauer, creator of The Angry Beavers.

“When Mitch initially shared the R.I.P. M.D. concept with us, we knew that we needed to develop this unique series. We believe the global television landscape is ripe for a new, somewhat twisted and—more than anything—fun monster story, and we look forward to introducing NATPE attendees to our newest animation concept next month, said Lincoln Butterfield co-founder Robert Hughes.

Adding further, Schauer said, “When you look at the issues people face in every-day life, wouldn’t the same hold true in the monster world? I mean, who doesn’t have problems? In R.I.P. M.D., monsters get hurt, sick and depressed just like humans, and this series finds humor and a fun protagonist to help them.”

R.I.P. M.D. follows the adventures of Ripley Plimpt, an ordinary boy whose life turns upside-down when he discovers that monsters are not only real, but are also in need of his unique services. After he finds and repairs the broken wing of a tiny vampire bat, he is accepted into the monster world as friend, confidant and protector. To monsters around the world, Ripley simply becomes known as R.I.P. M.D. – monster doctor.