MUMBAI: Hungama TV has initiated a Fireman Sam Safety show, which is a live experience programme planned to educate and entertain kids all across Mumbai in almost 23 schools, with the help of the Mumbai fire Brigade department. Fire Man Sam is a popular show aired from Monday to Friday on the channel at 1.30 pm.

Hungama TV hopes to transcend the popularity of the show into awareness about necessary precautions to be undertaken while handling fire.

Fireman Sam Safety Shows at schools kick started at the beginning of this month at Don Bosco School, Matunga, Podar School, Santacruz and Campion School, Colaba where more than 1400 kids actively participating in this awareness programme and will go on until the end of the month. The highlight of the show is the enthusiastic drill on safety management performed by the local fire department.

All students are gathered at a common area resembling a fire station replete with safety symbols like fire extinguisher, water bucket, sand bucket etc. An A/V on Fireman Sam sets the tone of the session which is taken forward by Sam's local friend - our friendly neighborhood fire official who doles out safety guidelines to everyone. A quiz is followed to reinforce the key information amongst the students and prizes given out. Every student attending the drill also takes away exciting goodies consisting safety tips.

''This school contact programme activity not only aims at imparting Safety guidelines to young kids but also discarding any kind of fear regarding fire. Through this initiative, Hungama TV in its colourful and attractive way takes steps in the direction of educating and driving awareness around certain domestic issues where kids can be exposed to thereby enabling them to become independent and self-confident,'' said UTV senior vice president marketing and communications Siddharth Roy Kapur.