MUMBAI: Its action time for all the Power Rangers fans across the country. Sonic the channel for the action loving generation is geared up to turn every kid’s dream into reality with the launch of their new initiative – ‘Meet the Power Rangers in USA’ contest. The lucky kids will win an all-expenses paid trip to the United States of America where they will meet the Power Rangers in person and get a chance to click photographs alongside their favorite superheroes.
The contest is currently on-air on Sonic Monday to Friday 3:30pm, giving kids the opportunity to not just meet the Power Rangers in USA, but also a chance to win super cool Power Ranger figurines daily.
Speaking about the initiative, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 said, “The key priority for us has always been to consistently engage with kids through innovative and experiential campaigns on television and beyond. The ‘Meet The Power Rangers in USA’ campaign is another step towards creating a tangible interface for children by providing them their most memorable and priceless moment – A personal tryst with their favorite superheroes.”
Adding to the excitement of the contest, Sonic - the destination for real action and adventure, will also spread thrill and delight amongst children across India with the all new power-packed episodes of Power Rangers. The new high octane season – Super Megaforce will see the Power Rangers stop at nothing to foil the plans of alien attack force.
Sonic will take the action beyond television and engage with this wired generation. ‘Meet the Power Rangers in USA’ contest will also be promoted through a 360 degrees marketing campaign that will include an extensive on-air promotion on the Nickelodeon franchise channels and on relevant GECs and Movie channels. In addition, there is also a high decibel promotion across multiple platforms like digital with a dedicated microsite for the Power Ranger Contest on sonicgang.com and print promotions.
The campaign will be further amplified through on- ground activations in malls in Mumbai and Delhi and extended to relevant touch points for kids such as Hamley’s, Funcity, etc. The Hamley’s activity in November will be across Mumbai, Delhi and Chennai will have performances and meet and greet with the Power Rangers. Kids can also participate in trivia sessions and win exciting prizes.
Staring 8th November, the action and excitement begins at Funcity in 11 cities like Delhi, Jaipur, Mumbai, Thane, Chennai and more as kids battle it out against each other to be the ultimate Sonic gaming Champion along with promotions for the Sonic Meet the Rangers in USA campaign across 15 outlets.
