MUMBAI: Hyderabad-based DQE has signed a licensing agreement with TV Mania Gmbh through its merchandising agents TF1 Enterprises in France.
Under the terms of the agreement, TV Mania will have the right to manufacture and distribute apparels and accessories of Jungle Book for babies, kids and teenagers over a two-year period. DQE will receive a royalty on sales generated from this agreement in addition to a minimum guaranteed amount.
Products to be manufactured include T-shirts, jackets, swimwear, shirts, socks, and a host of other garments. TV Mania has the rights for retailing in France & Benelux.
Said DQE group chairman and CEO Tapaas Chakravarti, "TV Mania is one of the strongest players for apparel merchandise in Europe. The Jungle Book has started to air successfully in various territories such as France, UK and Australia and with a steadily increasing fan base, this collaboration is going to be strategically very important for us as we seek to further monetise this classical property. We are delighted to associate with TV Mania and hope to continue to work together on various other properties as well."
