MUMBAI: Chronicles of Narnia: The Lion, The Witch and the Wardrobe is out on Excel Home Videos DVDs this summer. Winner of 13 awards and nominated 40 times, the movie was the highest grosser worldwide in recent times.
Based on C.S. Lewis’ timeless adventure, the DVD is packed with added features like fun facts on Narnia, bloopers on the sets and making of the movie. The DVD has options for Hindi and English audio tracks. Other regional language editions will also be launched shortly.
The movie’s popularity across the globe reverberated extensively during the theatrical launch in India with dubbed versions in several Indian languages, ahead of many Hindi and regional movies. The movie was among the top three movies in India, topping the list in the south ahead of regional movies for several weeks.
The Walt Disney Company India managing director Rajat Jain said, “With our range of world-class business assets and the productive working relationships we’ve developed, India represents excellent opportunities to create meaningful and across-the-board presence. Our Home Entertainment business in the country through local partnership with Excel Home Videos represents long term growth potential as more and more consumers are being exposed to Disney hallmark quality entertainment.”
Excel Home Videos managing director M N Kapasi added, “Considering the huge theatrical response, the positive reaction from retail and the impending summer vacations, we have doubled the number of DVDs to be released, making it the largest release in recent times. The huge retail penetration Excel enjoys in the country, with DVDs sold out from local stationery and general stores to premium book stores and malls further justify the magnitude of the release. The DVD is a value product with its inbuilt language selection feature (English, Hindi) enabling the viewer to watch the Movie in the language of his choice."
The DVD launch will be bolstered with an exciting pan-India contest on Disney Channel, promotion on Disney Channel India website and several on ground events. Kids buy the DVD and avail a chance to win wardrobes full of Disney goodies and other prizes.
