MUMBAI: Disney Junior, the kids channel focussed on 2-7 age group, will air new animated short-form series Minnie’s Bow-Toons starring Minnie Mouse.

Based on hit Emmy-nominated series Mickey Mouse Clubhouse, these shorts will play out multiple times daily beginning this week only on Disney Junior.

Walt Disney Television International India Business Head Vijay Subramaniam says, “Disney Junior is every young kids and their parent’s favourite entertainment destination. With this launch, we look forward to further build Minnie‘s timeless appeal that has entertained generations of kids and parents around the world.”

In the stylish new series of shorts, Minnie Mouse, the leading lady of Disney Junior together with good friend Daisy Duck, will show her passion for fashion by running up their very own Bow-Tique, a specialty shop which stocks only colorful bows and bow-ties.

“Highlighting the themes of friendship and fashion, Minnie’s Bow-toons will engage our little fashionistas and encourage good values such as cooperation with each other, helping and sharing,” added Subramaniam.

One of the most beloved characters in the world, Minnie Mouse was first introduced to the public alongside her leading man, Mickey Mouse, in the 1928 classic animated short Steamboat Willie.