Mumbai: Following the success of Discovery School Super League (DSSL) season three, Discovery India and the learning app, Byju’s have come together to announce its next season. With the campaign ‘Aao Milkar le Khushi ki Udaan’, this latest season will target over three million participants across the country, class three to ten students from 30,000 schools across 30 states in its new virtual format, the company said.
After going through rigorous rounds of quizzing, the top team from each of the 30 states will qualify for the six-episode TV quiz show, which will premiere on Discovery channel and Discovery Kids. Nine students of the competition along with their respective principal/teacher will be awarded a special chance of spending a day at NASA, it added.
“This initiative is an attempt to give students a unique opportunity to dive deeper into every subject while honing their general knowledge," Byju's marketing head Atit Mehta said. "Combining technology and creativity, we’re bringing students immersive ways to stay engaged whilst learning thereby making the application a wholesome destination for acquiring knowledge and ensuring every student gets a chance to participate in the quiz hassle-free. Discovery School Super League began as a means to contribute to the development of young minds, letting them compete healthily. With students from across 30000 schools participating in the quiz, season 4 will bring double the excitement, fun, and learning."
Discovery's south Asia head of advertising & sales, Shaun Nanjappa Chendira said, “Discovery School Super League continues to be one of the most awaited events in the School calendar given the scale of the platform and opportunities it provides for students to shine at a national level. In fact, with schools being closed due to the pandemic, the eagerness of the student community to participate in quiz has increased. We at Discovery believe that learning can be made fun through innovative and engaging formats and Discovery School Super League becoming India’s biggest and highly appreciated quiz competition serves as a testament to our belief.”