MUMBAI: This year, Mumbai Doordarshan Kendra played the perfect host to the 6th edition of world’s online ad film making contest.
The Iceplex Ad Film Awards (IAFA), an initiative by the Ryan International Group of Institutions, started Six years ago to broaden the outlook of students by giving them a platform to showcase their talents. The three categories for which the children made ad films were Environment, Safety & Health and Beauty. For these categories over 16,000 entries from across the country were received.
Among the dignitaries were Mr. Johny Lever the Brand Ambassador of IAFA, Mr. Kiran Shantaram- Chairman of V. Shantaram Foundation, Head of Asian Film Foundation, President of Federation of Film Societies of India, Mr. ParikshitSahani-Actor, Mr. Bharat Dabholkar Ad Guru, Mr. Mukesh Sharma ADG Doordarshan and Broadcast partner, Mr. Prakash Kulkarni Editor FPJ and Dr. Mukesh Batra
Detailed list of the winners as per the popular ad categories :
Prestigious Dr. V Shantaram Award: Vinayak Joshi
· Environment Ads
· Balraj Sahni Award for Age- 11- 13: Samarth Kapoor
· Age- 14 - 16: Nida Shaikh
· Age- 17- 21: SanketPradipGomase
· Safety Ads
· Age- 11- 13: Divyam Kumar
· Age- 14- 16: Aakash Kapoor
· Age- 17- 21: VivartRangari
· (Health & Beauty Ads)
· Dr. Batra Award Age11-13: RishikaBharodiya
· Age 14- 16: Jayesh Gupta
· Age 17- 21: S Bhavini
· Y J Jury Awards:
· Age11-13: AaryaNeve
· Age 14- 16: Aditya biala
· Age 17- 21: Joshua Kirubagaran&MihikaBhaskar
· Iceplex’sFavourite Award-Nihar Vyas
·
Speaking at the award ceremony of the 6th IAFA, Madam Grace Pinto, Managing Director, Ryan International Group of Institutions said, “When we launched IAFA, the world first online ad film award for children, it was our desire to provide a platform to all school children to show their creativity. The popularity of IAFA has surprised us and every year, we are breaking records in terms of the number of participants”.
Shri Mukesh Sharma, Addl. Director General, Doordarshan said “Having received an overwhelming response in the registration process and after judging the best work done by the young ad film makers we were pleased to take this unique and innovative initiative to a next level. I have always believed in providing the visual medium platform for promising young talent to hone their skills and to follow their dreams. By providing a platform and recognition, we hope young talented minds can get a chance to unlock their true potential.
This program will telecast on DD Sahyadri on 14th November, 2014 from 10:00 pm. on-wards.