MUMBAI: Following a licensing deal between BBC Worldwide and publisher PT Media Griya Harmony, part of MRA Printed Media, children‘s magazine ‘Charlie and Lola‘ has launched in Indonesia. The first edition of the magazine went on sale on 8 January for $2.5. 
 
Charlie and Lola magazine is an interactive arts and crafts magazine for 4-8-year-old children with big imaginations. It is based on the books by Lauren Child and the popular children‘s BBC TV series, produced by Tiger Aspect - available in Indonesia on CBeebies Channel on Channel 41 on Indovision cable.

Charlie and Lola Magazine Indonesia will be edited by Aksara Sophiaan and will contain 20 per cent local content and 80 per cent UK content. The initial print run of the magazine will be 70,000.

MPA Printed Media division head Indriati Wiranto said, "We believe that Charlie and Lola magazine will achieve a good market in Indonesia and will be able to compete with the similar magazines in this segment."

BBC Magazines head of international development James Hewes says, "Charlie and Lola is a delightful brand and we are very pleased to have licensed this magazine to MRA Printed Media Division, where we are confident it will do well in this growing market."

Charlie and Lola Magazine launched in the UK in May 2007 and is also published under licence in Singapore and Spain.