MUMBAI: In an era where award shows are a dime a dozen, glamour and lifestyle channel Zoom announces a unique event - The Zoom Glam Awards 2006 for the stylish stalwarts in society. Today, styles are changing with dizzying velocity, evolving as rapidly as the insatiable media has expanded to chronicle the individuals who epitomize sophisticated style.
These awards are a logical extension of the Zoom brand identity of being a 'Glamour & Lifestyle Television' channel. Speaking to Indiantelevision.com the channel's national sales head MK Anand said, "Our awards celebrate India's current finest individuals from different walks of life who contribute to the glamour quotient in society. This event will emphasize the fact that Zoom is reaching new standards of excellence in the television industry."
The Awards will recognise individuals in areas of fashion, music, business and politics amongst other categories. Going beyond an individual's work, in his or her functional area the channel will focus on the individual's style and attitude. Anand explains, "We aim to establish the Zoom Glam Awards as an aspirational property for the Indian glam circuit - they'll be the final word on the who's hot and who's not / what's in and what' out. The Awards is a celebration of individuality. This is a step to recognize glam which is such an important quotient in our society today. It is going to be a real annual event, not episodic as our earlier initiatives as far as programming is concerned."
A group of experts are currently deliberating a list of nominees. Finally, it will be the channel that decides the winners from the names thrown up. The awards will maintain an exceedingly premium and aspirational look to them in all ground executions and marketing communications. The promos will start airing from 17 April and it will be written about in all publications and channels that belong to the parent group. The campaign designed will definitely have high curiosity value among those who matter in every field.
The award ceremony is scheduled for 30 April at the Hilton Towers in Mumbai and is expected to be attended by the country's glitterati. "We hope to create the glamour and excitement of a first class event for a select audience of 250 people complete with red carpet and press interviews of arriving guests. To some glitz and glamour, add a few sequences performed to international standards, then sprinkle this concoction with some industry stalwarts getting felicitated and you have the recipe for a perfect evening of mind-blasting niche entertainment, " says Anand.
On the sponsors, Anand says, "We welcome Tuscan Verve, with its inimitable brand, reputation and all-round glamour as the main sponsor to the event. The other sponsors are National Institute of Fashion and Design, Reliance, D'Dmas and L'Oreal. Anand said that he expected many more high end brands to sign in once the promos start airing. We guarantee the highest degree of visibility and exclusivity in being associated with the event."
On what the channel hopes to achieve with this event, Anand says, "It is our personality on display and we are gearing to make it the most envied property in the industry. We are taking a step forward from two of our successful shows, Page 3 and Popkorn. It is an extension of Page 3. It is a channel positioning statement as the stress is on the action itself. It is different in the fact that it steers away from any public activity, in keeping with our efforts to reach a niche audience."
Few of the categories for the Zoom Glam Awards are :
- Politician with panache- Male/Female
- Glam Fashion Designer - Male /Female
- Glam Party Host
- Stylish Businessman
- Most Glamorous Personality of the year
- Flamboyant Actor - Male/Female
- Most talked about debutante - Male/Female
- Glam Sports Star
--Image makers.
WOW Entertainment is the event management company that is working behind the scenes for the event. Zoom will shortly telecast a curtain raiser to the event.
