MUMBAI: Lifestyle and glamour channel Zoom's latest appointment is in keeping with the new initiatives planned for the next quarter. Sunil Sahjwani has been roped in as chief creative and programming officer for Zoom. The programming, production and on air promos (OAP) teams at Zoom will now report in to him.

With this, Sahjwani will be moving from his current corporate role as chief creative consultant for Bennett & Coleman Co Ltd., ( BCCL) and takes charge of all creative and programming responsibilities at Zoom.

Commenting on the appointment, Zoom CEO Suresh Bala said, "As Zoom prepares to meet the challenges of becoming a high impact channel, it needs a new dimension of creative leadership to rejuvenate its growth engines and take it to the next level. I believe Sunil Sahjwani, with his experience and expertise is the best person for this role."

Sahjwani says, "I am indeed very happy to take up this assignment. Zoom is at a very dynamic stage currently and I think it will be very challenging and exciting to take it forward from here. Zoom has created a unique position for itself in the television space. I'm confident that Zoom will touch even greater heights of success in the days to come."

With over 27 years in the areas of advertising, film, radio and television, Sahjwani has worked on several international productions which include shows for BBC's Channel 4 and CNN.

Amongst others, he has directed the immensely popular BPL Oye for Channel [V], for which he has won the RAPA, Lions and Screen awards. Sahjwani has also worked with ETC Networks as director of programming as well as VP Creative for Reliance Entertainment. Prior to joining BCCL, Sahjwani was the CEO of the Percept Picture Company.