Mumbai: ZEE5 is all set to bring on Diwali with fervour and unlimited entertainment for its AVoD (advertising-based video on demand) users with the annual campaign, ZEE5 Manoranjan Festival (ZMF).
ZEE5 Manoranjan Festival, which will take place from 22 October to 28 October, will feature a slew of premium and successful SVoD (subscription-based video on demand) content titles streamed across languages for free.
The initiative is in line with the brand's vision of providing audiences with quality options and allowing them to binge-watch the latest hits from ZEE5's content library.
During the seven-day festival, 35+ premium titles from various genres will be available for AVoD audiences, including thrillers, fiction, and romance. The line-up includes titles like Kaun Banegi Shikharwati, Rashmi Rocket, Simmba, Dream Girl, 14 Phere, Kedarnath, in Hindi; Zombivli, Kaale Dhande, Pandu, Mulshi Pattern in Marathi; Varudu Kaavalenu, Geetha Govindam in Telugu; Aranmanai 3, Oh My Kadavule, Dikkiloona in Tamil; Guldasta, Kolkatar Harry, 8/12 Binay Badal Dinesh, in Bengali; Bhajarangi 2, Ek Love Ya, Hero in Kannada; Prathi Poovankozhi, Kalki, Aaha, Allu Ramendran in Malyalam, among many others.
"There is a growing appetite for quality content, compelling stories, and diverse genres on OTT platforms across markets, including tier II and III cities," said Manish Kalra, chief business officer at ZEE5. "We have designed the ZEE5 Manoranjan Festival to cater to that demand by making some of our popular content properties accessible to larger audiences. It has always been our endeavour to democratise the accessibility of quality content while offering better value propositions to our consumers. We hope our viewers enjoy the premium ZEE5 content slate as they celebrate the festivities."
Talking about the campaign, ZEE5 AVoD marketing head Abhirup Datta said, "There has been an exponential growth in the number of AVoD viewers and with that, the demand for exclusive content has also seen an uptick. The overwhelming response and success of the ZEE5 Manoranjan Festival last year cemented our decision to bring this campaign back, on a much larger scale. With this campaign, we aim to empower ZEE5's audiences with choice by bringing a wide selection of premium SVoD content titles across languages, at no cost for a limited period. We certainly do hope that our offerings will be appreciated and enjoyed by our audiences across the country."
