MUMBAI: ZEE TV’s primetime property ‘Tum Hi Ho Bandhu Sakha Tumhi’ has yet again clinched a trophy at the PromaxBDA 2016. It was awarded silver in the Best Drama promo category.

In an era of single protagonist shows, Zee TV’s ‘Tum Hi Ho Bandhu Sakha Tumhi’ explored the concept of a large family that stays together and is friends with each other. The promo brought alive the core proposition of the show through a call made by a credit card company that is received by one member of the family but passed around to all its other members, creating the perfect picture of a family that has its sense of humor in place and is always up for a good laugh. It broke age-old stereotypes of so-called family protocol that defined how the saas-bahus and nanand-bhabhis of Indian television interact with one another, thereby generating great viewer interest in the show.  

PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.