MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Zee has got the rights to broadcast several hit Turkish dramas as well as the blockbuster Ukrainian series, Snowdrop, that has launched on Zindagi on 16 January at 9pm.

The first Ukrainian series to be broadcast in India, ‘Snowdrop’ is made by Front Cinema Production and will air Monday- Saturday at 9pm. Snowdrop is based on the original format Ice Adonis, from Korean producers CJ E&M, and follows the story of two step-sisters divided by love and business interests.

Commenting on ZEE’s association with Eccho Rights, Zee Entertainment Enterprises Ltd. (ZEEL) chief business officer Sunil Buch said, “We have associated with Eccho Rights with an objective of bringing the best stories from across the globe to our viewers on Zindagi. Eccho Rights is a leading distributor of some of the best content from across Asia, Latin America, Europe and Turkey. This association has aided us in fulfilling our promise to provide handpicked stories with differentiated, finite and realistic content and become the only Indian television channel to provide a truly global viewing experience.”

“Turkish drama has been flourishing on Indian Television and we expect this latest package of series to follow suit. What sets this deal apart however, is the inclusion of Snowdrop. It demonstrates the thirst for great television from all over the world and we are so happy to be involved at a time when Ukrainian TV in particular is getting a lot of well-deserved attention,” says Eccho Rights Asia Pacific head Nixon Yau Lim.