MUMBAI: A month after it was launched on the Canal Plus platform in Africa, Zee Entertainment Enterprises Limited (Zeel) has launched its customised general entertainment channel Zee Magic on Parabole Maurice in the Indian Ocean Island.

Dubbed in French to to accommodate the French African audience, Zee Magic is tailored for all types of viewers from movie fanatics, avid series followers, food lovers and reality show enthusiasts.

Zee Magic will launch on Parabole Maurice with three series namely Remariage, La Promesse and Lien Sacre as well as Bollywood movies. 

The channel has been made available on the Parabole Maurice platform on channel 144 from 5 November, 2015 onwards and will be beamed in Indian Ocean Island Mauritius, Madagascar, Comoros, Reunion Island and Seychelles.

The move is in line with Zeel chairman Dr. Subhash Chandra’s vision to bring authentic and entertaining content to the world stage. “We want you to become a part of our growing family,” he said.

“We are excited to bring Zee Magic to the Indian Ocean Island countries.  This is an indication of the hunger Africa has for Bollywood and Indian content. Our expansion on the continent brings me great joy,” added Zee TV South Africa CEO Harish Goyal.

Zeel first ventured into Africa 19 years ago as the brand’s first international territory. Zee TV has been present on DSTV since 1996 and on Canal Plus since 2006.