MUMBAI: After launching its English general entertainment channel (GEC) - Zee World in Sub Saharan Africa early this year, Zee Entertainment Enterprises Limited (Zeel) is all set to launch another channel in the region called Zee Magic.

Zee Magic is a customised GEC for French audiences in Africa, showcasing French dubbed Indian movies, series, food, reality shows and more. 

The channel will be available on the Canal Plus Overseas platform on #51 from 1 October, 2015.

Zee Magic will launch with three award winning series namely Remariage, La Promesse and Lien Sacre along with a host of Bollywood movies.

Essel Group & Zeel chairman Dr. Subhash Chandra said, “Our corporate philosophy of ‘Vasudhaiva Kutumbakam’ meaning ‘The world is my family’ is at the forefront of bringing authentic and entertaining content to our fast growing audiences across the globe.”

“Zee Magic is a dedicated French offering from Zee for Francophone Africa. All content has undergone extensive research and we are very excited to be the first to offer Bollywood in French to our viewers,” added Zee TV Africa CEO Harish Goyal.

With a worldwide presence with over 36 international channels across 169 countries, Zeel first ventured into Africa 19 years ago as the brand’s first international territory. Its flagship channel Zee TV has been present on DSTV since 1996 and on Canal Plus since 2006.