Mumbai: ZEE Hindustan's successful IP Hindustan Ki Baat was established last year during the pandemic to walk on the line set by the channel’s core value - 'State makes the Nation'. The programme focuses on various states and their cities to uphold their achievements and concerns and gives them a national platform.

Last financial year, this programme covered five major cities and had garnered high viewership. This year, it starts with fresh new vigor and in its first segment will cover Ahmedabad on 24 July, followed by Jaipur (27 July), Patna (28 July), Kanpur (29 July), Odisha (30 July), and Surat (31 July).

In these conclaves, industry experts of each city will gather on ZEE Hindustan’s platform as panelists to discuss the various aspects of industrial growth and development of that city and its contribution to the national economy.

Speaking on this development, ZMCL CEO & editor-in-chief, Purushottam Vaishnava said, “ZEE Hindustan is a channel for the people of India and all our endeavor is to give them a voice through our platform. We have always put viewers first, getting the news from the ground and complete information-based news to empower them. Hindustan Ki Baat is one of our initiatives to stay true to our commitment.”

ZMCL chief revenue officer, Manoj Jagyasi said, “ZEE Hindustan has been achieving one milestone after the other since last year. Hindustan ki Baat is one of its very successful examples. With its wide reach, ZEE Hindustan strives to bring real impact to the lives of the viewers. We have our business associates to thank for supporting us in all such initiatives and driving our morale.”