MUMBAI: After nearly two decades of successful collaboration, Zee Entertainment Enterprises (ZEE) and Turner International (Turner) have mutually decided to work independently in order to drive up subscription revenue. ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.

A release issued jointly stated: “As both parties continue to explore avenues for growth, we jointly take this opportunity to thank our value chain partners to have supported us through our journey.”

ZEE has presence in over 173 countries and a reach of more than 1.4 billion people around the globe. The media conglomerate is among the largest global content companies across genres, languages and platforms. With its new brand ideology and purpose, ZEE aspires to provide a unified brand experience to consumers across the world by creating extraordinary entertainment and experiences.

Turner Asia Pacific is the parent company of Turner International India, which operates 63 channels in 13 languages in 37 countries in the region.